The Best Social Media Analytics Tools to Track Your Success in 2025

Social media is a big deal. Whether you’re a business, an influencer, or just someone who loves to share content, keeping track of your performance is important. But how do you do that? With the right social media analytics tools.

These tools help you see what’s working and what’s not so you can improve your strategy. In this blog, we’ll break down the best tools for social media scheduling, content creation and social media analytics that social media experts in the UAE are using to track social media metrics in 2025

Managing social media can be overwhelming, especially if you post on multiple platforms. Tools for social media scheduling make it easier by letting you plan and automate your posts

Hootsuite is a powerful tool that helps you schedule and publish posts across various platforms like Facebook, Instagram, LinkedIn, and Twitter. It also provides basic analytics to measure your performance. This tool is best for businesses managing multiple social accounts, as it allows users to organize their content in one place.

With features like post scheduling, a content calendar, and team collaboration, Hootsuite ensures that social media managers stay on top of their posting schedules. By automating posts and tracking engagement, businesses can save time and maintain consistency. Hootsuite is especially useful for brands that want to streamline their social media efforts without missing important updates.

Buffer is another great scheduling tool that allows you to plan and schedule posts in advance while tracking engagement. It is designed for small businesses and influencers who need a simple, easy-to-use platform for managing their social media presence.

Buffer offers essential features such as post scheduling, analytics, and team collaboration, making it a user-friendly option for those new to social media marketing. The clean interface and straightforward workflow make it ideal for beginners who want an uncomplicated yet effective tool for managing their content and improving engagement.

Sprout Social is more than just a scheduling tool—it provides deep insights into your social media performance. It is best suited for businesses and agencies that need advanced analytics to refine their content strategies and maximise engagement.

This platform combines post scheduling, analytics, and social listening, allowing businesses to track performance in real time. The analytics feature provides detailed reports that help marketers understand their audience better and optimise their content. By using Sprout Social, businesses can make data-driven decisions to improve their overall social media strategy and achieve better results.

High-quality visuals and videos are essential for social media success. The right tools can help businesses create engaging content that stands out.

Canva is a user-friendly design tool that allows businesses to create high-quality social media graphics. With its easy-to-use templates, drag-and-drop features, and a vast library of design elements, Canva makes it simple to create professional-looking posts, banners, and ads.

Adobe Express is great for quick image and video edits. It offers easy-to-use templates and professional design tools that allow businesses to create polished social media content in minutes.

CapCut is an easy-to-use video editor, especially useful for TikTok and Instagram Reels. It allows users to add effects, transitions, and music to their videos, making content more engaging and shareable.

Tracking social media metrics in 2025 is key to improving your strategy. Here are the top tools that help you analyse and optimize your performance.

Google Analytics isn’t just for websites—it also tracks how people interact with your social media content. You can see how much traffic comes from social platforms and which posts drive the most engagement.

This tool is best for businesses that want to track website traffic from social media. It helps measure how many visitors come from different platforms and how they interact with your website.

Socialbakers provides AI-powered insights to help brands understand their audience better. It’s excellent for tracking trends and optimizing content based on real-time data.

This tool is ideal for brands that want to make data-driven decisions. It provides in-depth audience insights, competitor analysis, and performance tracking to help businesses tailor their content to their audience’s preferences.

HubSpot combines social media tracking with CRM (Customer Relationship Management), making it a powerful tool for businesses that want to align their social media efforts with sales and marketing.

This tool is best for businesses that require detailed reports on their social media performance. It helps track posts, measure lead generation, and analyse content performance to understand what resonates with audiences.

Tracking your social media performance doesn’t have to be complicated. By using the right social media analytics tools and tools for social media scheduling, you can plan smarter, track better, and grow faster.

You can also partner with the best social media agency in Dubai to plan your social media strategy and keep up with the social media metrics of your business. 

So, what are you waiting for? Start using these tools today and watch your social media presence grow.