Anchor text is the clickable text in a hyperlink that allows us to create a link over a word, which can lead to any web page or service. Typically, the anchor text we use is a keyword, and it helps us improve our website's search...
Continue ReadingOver the last decade, online user behavior has changed drastically, leading to the adaptation of different strategies to increase the visibility of blogs or Websites. While some people discover blogs or websites through social media, the majority of people discover the content through search engines...
Continue ReadingPlanning and executing the right SEO strategy is very important for your business. Having a deep understanding of Keyword seasonality is essential for building a winning SEO strategy in different seasons. The right seasonal SEO strategy will help you to gain more visibility and...
Continue ReadingGoogle’s way of ranking websites has changed. It now looks beyond just keywords and takes into account synonyms, related topics, and even answers to common user questions in your field. If your website has valuable, top-notch content that matches what users are searching for, it’s...
Continue ReadingGoogle’s search algorithm is continuously changing to provide users with more relevant and personalized results. Google’s recent updates mainly focus on user intent and context. They aim to ensure a better user experience....
Continue ReadingKeyword research plays a main role in search engine optimization (SEO) for a website. Keyword research is a fundamental pillar for optimizing website content and driving organic traffic. By understanding what keywords your target audience is searching for, you can tailor your content strategy to...
Continue Reading